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Websites exist for virtually everything. There are literally hundreds of millions of them out there and there's no way to cost-efficiently make yours stand out without affordable web hosting. Even with search engine optimization, if an internet surfer doesn't like you, your rivals are only a click away.
Just like any other form of advertisement and even more than in other media, a website projects a company's image. All ads contribute to image and branding, but don't forget that the internet is an interactive form of media. Slow internet servers, broken links and irritating pop-ups do not put people in the right state to buy or to be convinced about your product or service. Also, a potential customer's interaction with your website can spill over to his perception about your customer service, ability to follow-up and maintain contracts and even your management skills.
A good image is almost impossible to build with slow server connections and the sponsors that force themselves upon free websites. That said, affordable web hosting is the way to go.
